Cow’s milk allergy (CMA) symptoms present in 2–3% of all infants versus 0.5% of breastfed infants in the first year of life and can impact on growth and quality of life of the child (Venter et al, 2017; National Institute for Health and Care Excellence [NICE], 2021). Once CMA is diagnosed, hypoallergenic formulas are recommended if exclusive breastfeeding is not possible or the mother chooses a mixed feeding approach (Venter et al, 2017; Fox et al, 2019; NICE, 2021). This product snapshot reviews the diagnosis and management of CMA and focuses on Alimentum® and EleCare®, hypoallergenic infant formulas that are clinically effective at the best value price (price per 100ml) (Sicherer et al, 2001; Data on File, 2020; MIMS, 2021).
Many standard infant formulas are based on cow’s milk and so babies have exposure to these proteins from an early age, when breastfeeding is not possible or parents opt for mixed feeding.