It is estimated that approximately 820,000 people in the UK are living with dementia, and numbers are rising. Optimising treatment and care outcomes for those with dementia is vital. However, studies have shown that care is falling far short of what it needs to; people with dementia are not being supported in the early stages of the condition due to lack of early diagnosis and poor community support. This article outlines a novel approach to dementia care.

Zoë Elkins, Head of Care Strategy, The Good Care Group, London

Article accepted for publication: May 2012