Bowel Cancer UK is the UK’s leading bowel cancer charity, determined to save lives and improve the quality of life of everyone affected by bowel cancer. Its vision is a future where nobody dies of the disease. Bowel cancer is the fourth most common cancer in the UK and the second biggest cancer killer (Bowel Cancer UK, 2022a). Nearly 43,000
people are diagnosed with bowel cancer every year in the UK (Bowel Cancer UK, 2022b).