You might be surprised to learn that heart failure (HF) affects almost a million Brits, and that there are 200,000 new cases annually (British Heart Foundation — https://bit.ly/3LAxTlO). At Pumping Marvellous, the UK’s only dedicated patient-led heart failure charity, we are not surprised that you did not know that. HF’s profile is far lower than it should be, and people
— decision makers, public, policy makers, politicians — are reluctant to talk about HF.