One in five people in the UK has asthma, chronic obstructive pulmonary disease (COPD) or another longterm respiratory illness. Half of them are currently on treatment (mainly inhalers) for lung disease and they account for more than 700,000 hospital admissions in the UK each year (British Lung Foundation [BLF], 2021). Positive images of adults, children and young people using inhalers correctly will go a long way to help improve the care and outcomes for the population.