A virtual cow’s milk allergy group has been helping families in Kent get faster access to advice and support. As parents and carers can be seen together, rather than waiting for individual appointments, the initiative has reduced waiting times, meaning quicker access to vital feeding and weaning advice during a baby’s first few months. This also means that parents spend less time worrying. As well as increasing capacity in the clinical nutrition and dietetics team at Kent Community Health NHS Foundation Trust (KCHFT), the virtual group has won national recognition — winning the sustainability award in the Clinical Nutrition Magazine Awards 2023, as families do not have to travel for appointments and fewer letters need to be sent out, making healthcare more sustainable and reducing its impact on the environment. Here, highly specialist paediatric dietitian and team leader, Elaine Greenman, shares how and why the group was set up, what the group sessions involve, and the challenges the team has found along the way.